BioSteel: POP Activation
Client
BioSteel Sports Inc.
Workplace
UPSHOT Agency
Job Title
Sr. Art Director / 3D Environments
Tools
SketchUp Pro, SketchUp Layout Pro, Chaos V-Ray, Photoshop, Illustrator
3D Modeling & Visualization
Executed all detailed 3D models of the product, displays, and retail environments.
Cross-Functional Collaboration
Worked closely with art directors, copywriters, and account teams to translate marketing objectives into compelling visual solutions and collaborated with production partners to ensure design integrity and feasibility.