Brand Partnership
Client
Scotts Miracle-Gro
Workplace
UPSHOT Agnecy
Job Title
Sr. Art Director / Environments
Tools
SketchUp Pro, Chaos V-Ray, Photoshop
Brand Partnership Proposal
Integrated gardening essentials into the West Elm retail environment. Strategy combined utilitarian products with premium home decor.
Lifestyle Merchandising
Presented products within a multi-dimensional lifestyle context, avoiding isolated item focuses.
Category Completion
Addressed category gaps by adding niche goods like soil and plant food frequently needed by furniture customers.
3D Modeling & Visualization
Validated how gardening products fit within the store using spatial models and photorealistic V-Ray renders.
