Starbucks: Pop-Up Render Animation

Starbucks: Kiosk Render Animation

Client

Nestlé

Workplace

UPSHOT Agency

Job Title

Sr. Art Director / 3D Environments

Tools

SketchUp Pro, Chaos V-Ray, Photoshop

B2B Visualization Strategy

Developed targeted architectural animations to demonstrate the deployment of Starbucks' mobile footprint within high-traffic commercial environments, including airports, transit hubs, and corporate campuses.

Comprehensive Environmental Modeling

Modeled three distinct, fully realized 3D environments from scratch—a grocery store, a hotel lobby, and an airport concourse—to accurately showcase the temporary cart's versatility in situ.

V-Ray Animation & Rendering

Rendered short-form architectural animations using Chaos V-Ray. Meticulously lit each scene to simulate realistic, bustling consumer environments and peak-hour foot traffic.

Seamless Video Integration

Delivered a package of isolated animation sequences that transitioned seamlessly into the client's larger B2B marketing video, illustrating temporary renovation placements and hub-and-spoke expansions.