New Balance Retail
New Balance Athletics, Inc.
UPSHOT Agency
Sr. Art Director / 3D Environments
SketchUp Pro, SketchUp Layout Pro, Chaos V-Ray, Photoshop, Illustrator, InDesign
U.S. Flagship Stores
Marketing campaign
Collaborated with the creative team to adapt monthy global creative direction to specific local markets while maintaining consistent brand representation for five New Balance flagship locations.
Execute the 3-Step In-Store Communication Strategy
INTRIGUE: Window displays that inspire the consumer using bold visuals and the lead concept headline.
ENGAGE: Entrance zones and table display that draw the consumer in by introducing the main product benefit through an inspirational headline.
CONVERT: Drive the sale by focusing directly on the product by using a graphic with a headline and copy explicitly giving the main product benefits and how the product is used.
3D Modeling
& Visualization
Executed all 3D modeling for all environmental creative concepts, spanning window displays, entrance zone displays, and specialized table layouts. Produced renders to secure stakeholder approval and visualize the spatial journey before production.
Coordination & TECHNICAL
Specifications
Coordination with 2D art directors for the creationg of new site specific art. Authored detailed technical specifications to the vendor for the fabrication of all environmental graphics and custom displays elements.