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Zevo: Elevated In-Line Brand Strategy

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Zevo: Elevated In-Line Brand Strategy

Client

Procter & Gamble

Workplace

UPSHOT Agency

Job Title

Sr. Art Director / 3D Environments

Tools

SketchUp Pro, Chaos V-Ray, Photoshop

Zevo In-Line Detail Zevo Animation

Elevated In-Line Strategy

Partnered with project art directors to develop an elevated in-line spatial strategy designed to showcase brand assets and communicate product benefits clearly at the point of purchase.

Merchandising Exploration

Explored multiple merchandising strategies in coordination with the 2D graphics team to improve shopper navigation and impact at the shelf.

3D Visual Execution

Executed all detailed 3D models of the product, shelving, and surrounding retail environment, ensuring a seamless translation of brand identity.