Constellation Brands: Large-Scale Brand Immersion
Client
Constellation Brands
Workplace
Upshot Agency
Role
Sr. Art Director / 3D Environments
Tools
SketchUp Pro, SketchUp Layout Pro, Trimble Connect, AutoCAD, Chaos V-Ray, Photoshop, Illustrator, InDesign
Brand Immersion Storytelling at Scale
Translated marketing strategies into 20,000 sq. ft. of immersive scenic environments for flagship brands including Modelo, Corona Pacifico, and Victoria.
Lead 3D Modeling & Visualization
Served as the primary 3D resource, producing all environmental modeling and visualization to define the consumer journey.
Design Intent Documentation & Fabrication Coordination
Produced detailed design intent drawings that included ground plans, rigging plans, light plot, egress plans for permit, material specifications, and FF&E schedules.
Resource Optimization
Developed modular, reusable fixture programs that maximized budget efficiency for high-impact experiential features.
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