Newell Brands: Seasonal Endcap Strategy
Client
Newell Brands
Workplace
UPSHOT Agency
Role
Sr. Art Director / Environments
Tools
SketchUp Pro, Chaos V-Ray, Photoshop
Comprehensive Retail Strategy
Partnered with Newell Brands to reach the holiday shopper at Target by repositioning kitchen storage as a premium gifting category.
The Strategy
Developed merchandising stories highlighting product newness and style to drive proactive seasonal shopping behaviors.
The Execution
Managed all 3D modeling and photorealistic rendering using SketchUp and V-Ray to simulate Target stores retail environments.
The Result
Produced the final visual set for retail sell-in, bridging the gap between initial creative concepts and instore execution.
