Brand Creation
Experience Enterprises Inc.
Gensler
Designer
AutoCAD, Photoshop, Illustrator, SketchUp Pro, SketchUp Layout Pro
Experiential Retail
Developed a new brand and experiential retail concept allowing guests to design, build, and race remote-controlled vehicles on large indoor tracks.
Interactive Retail
The space operates on a highly interactive and customizable framework, similar to the "Build-A-Bear" business model, but specifically tailored for RC enthusiasts and active indoor entertainment.
Project Work
Concept & branding development, 3D visualization, fixture design, store design development, construction documentation, construction administration, visual merchandising.
Technical Coordination
Engineered and documented flexible track systems and fixture layouts to accommodate dynamic, high-impact racing environments. Delivered a comprehensive design package that transitioned seamlessly into construction, establishing a scalable footprint for future rollouts.
