Corona NFL Fan Cave
Client
Constellation Brands
Workplace
Upshot Agency
Job Title
Sr. Art Director / Environments
Tools
SketchUp Pro, Chaos V-Ray, Photoshop, Illustrator
Project Work
Creative Direction, 3D Modeling and Render Visualization
Aspirational Design
Tasked with conceptualizing and designing a fictional, highly aspirational Corona-branded "fan cave" for a national NFL season sweepstakes.
Brand Balance
The creative objective required balancing the high-energy excitement of a professional football game day with the relaxed, authentic beach lifestyle synonymous with the Corona brand.
3D Visual Execution
As the single 3D agency resource, provided all conceptual development, 3D modeling, and photorealistic rendering. Delivered high-fidelity visuals utilized across promotional touchpoints to drive overall brand engagement during the NFL season.