Immersive Brand Activation
Client
Private
Workplace
UPSHOT Agency
Job Title
Sr. Art Director / Environments
Tools
SketchUp Pro, Layout, Chaos V-Ray, Photoshop, Illustrator
Retail Activation
Conceptualized a brand activation for a premium outdoor shoe and apparel label within a major sporting goods retailer.
Community Hub
The branded selling environment was to also be a primary destination for the local hiking and biking communities, functioning as a high-performance community hub.
Active Environment
By combining technical footwear expertise with curated social areas, the space transforms a traditional retail corner into an active environment for gear testing and athlete engagement.
Project Work
Creative Direction, 3D Modeling and Rendering Visualization, Art Integration